We’re pleased to announce Lash Fary, founder and president of Distinctive Assets as host on Launch Mondays on February 8th, 2010.
Distinctive Assets is a Los Angeles-based entertainment marketing and gifting company. For ten years, Lash has worked with a veritable Who’s Who of Hollywood to introduce products/services to the entertainment industry and to develop celebrity-oriented promotions and events. In 2006, Lash was tapped by Penguin’s New American Library to pen the ultimate gift guide called Fabulous Gifts: Hollywood’s Gift Guru Reveals the Secret to Finding the Perfect Present.
Lash and Distinctive Assets have set new standards for “giving and receiving” through their coveted Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Latin GRAMMYs, The Oscars, The Emmys, The Tony Awards, The Kids’ Choice Awards, The People’s Choice Awards, The MTV Movie Awards and The Academy of Country Music Awards. With a résumé of top award shows and a star-studded client roster, Lash has become an authority on style, celebrity shopping, entertainment marketing, product trends and gift giving. For years, Hollywood’s biggest celebrities have given and received gifts chosen by Lash. He appears frequently on numerous television programs as an “expert guest” and is quoted regularly in a broad range of publications and blogs.
In 2009, Lash combined a personal interest in health/nutrition with vast experience in product launches to create Slimware . . . a portion control tool where the diet principle is disguised in the design. This unique line of plates is both chic and functional. Slimware enjoyed a successful launch on HSN, where Lash has appeared on numerous occasions.
Lash’s unique industry positioning and multi-faceted persona have created numerous high-profile opportunities and titles including author, host, entrepreneur, inventor, sultan of swag and gift guru.
